The East Yorkshire Coast is rich in seafood - some of the worlds best crab, lobster and shellfish is fished here. Its unspoilt views have long made it a popular holiday destination but it's also a place where you can eat local produce, see a thriving fishing industry in action and encounter some of the most fascinating wildlife you'll find anywhere in Britain. Dive in and see what you can discover...


Introducing FLAG 2016 - 2020

Supporting the fishing Industry and fishing communities in the East Riding of Yorkshire.


There is funding available for the fishing industry, fishing communities and groups and organisations involved in the social, economic and environmental well-being of the Holderness coast (see map) from an initiative called FLAG, which is a European Union and UK Government funded programme.

FLAG stands for Fisheries Local Action Group and is funded through the European Maritime and Fisheries Fund.

The FLAG, which is a private/public sector partnership, aims to assist the East Riding’s coastal communities and the local fishing industry to improve the economic prosperity and quality of life in the area. Funding of £800k has been secured to enable a programme of activity to be developed and delivered in the FLAG area.

European Maritime and Fisheries Fund

The FLAG funding forms part of the European Maritime and Fisheries Fund (EMFF), which is programmed to run to 2020.

The Marine Management Organisation oversees the overall EMFF programme which will provide support for sustainable development within the fishing and aquaculture sectors and conservation of the marine environment, alongside growth and jobs in coastal communities.

The Fisheries Local Action Group

The FLAG is integral to the approach of being a community led programme which promotes and supports co-operation and partnership working. It involves representatives from public, private and voluntary and community sectors with a strong focus on the fishing industry and marine/coastal interests.

The Local Development Strategy

The FLAG has developed a Strategy based on the coastal area’s needs and aims of the EMFF programme. A full copy of the Strategy is available on the website. Only projects which are in accord with and support the aims of the Strategy will be supported by the FLAG.

What are the Programme Priorities to be funded?

Funding is available for the following priorities:

  • Strengthen the fishery to become more sustainable. This priority will focus on strengthening the existing fishery, removing barriers to growth and facilitating a more sustainable industry
  • Facilitate growth and diversification. This priority will focus on growing the industry through innovation and diversification
  • Encourage growth in supporting sectors. This priority will focus on growing those sectors which could benefit the fishing industry or which have synergy with it e.g. tourism and community initiatives
  • Improve marine and coastal environments. This will focus on making sustainable improvements to the marine and coastal environments of the FLAG area

Examples of potential projects are included in the Local Development Strategy are also available on this website.

The overall aim of the FLAG is to ‘increase the contribution that the fishing industry can make to the sustainable social and economic regeneration of the East Riding’s fishing communities’

FLAG funding is available for eligible projects with an assumption that, generally, at least 40% of the cost of a project will be provided by the applicant. There is no minimum or maximum value for grant aid though the FLAG will take into account the potential impact of any project in determining the appropriate level of grant aid.

It is a two stage application process:

  • Stage 1. An Expression of Interest. At this stage the eligibility of the project and its “fit” with the Local Development Strategy will be invited to move to Stage 2.
  • Stage 2. The Full Application. At this stage the full impact of the project will be considered, including value for money.

How do I get more information?

FLAG programme staff can be contacted via the email address or telephone number shown at below. They can help with project development and advise on principles of assessment.

If you have a project idea that will help to meet the programme aims or will help make the FLAG programme a success, do contact the programme staff.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Telephone: Hornsea 01482 391647

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Telephone: 01482 391709




A snapshot of the coast
On the sands
Dining out
Where to buy


'East Yorkshire Coast' is an initiative of the Holderness Coast Fisheries Local Action Group working in partnership with local organisations including East Riding of Yorkshire Council. You can read more about us in the 'Articles' section but if you would like to get in touch about this site or with a general enquiry about fishing and related issues in the area, please use the form below.