Sample local seafood only a few feet away from where it's landed - it doesn't get any fresher than that!
The dominance of supermarkets and changing tastes in the nations diet and reliance of convenience foods has threatened local fishmongers, but there is hope.
Welcome to the East Yorkshire Coast. It's a strip on the Eastern edge of England that encompasses lively holiday resorts and quiet villages, gently rolling landscape and towering cliffs.
The Holderness Coast fishery (covering the East Riding of Yorkshire coast from Flamborough Head in the north to Spurn Point in the south) has seen significant change in the recent past with the decline of whitefish stocks and restrictions on fishing.